Personalised & inclusive English support

CLIENT

Felicity White is the teacher you wish you’d had at school. Bright and professional with high standards of care and inclusion. After 20 years teaching, with credits such as, Head of English, ‘outstanding teacher’ and expert in SEN education to her name, Felicity felt inspired to create her own business, providing high quality education and support in a caring, inclusive environment. I was honoured to work with her to build a business brand and website to put her dream in motion, and TailorMade Tuition was born.

The brand pairs a classic and formal book inspired theme with a friendly and welcoming tone through use of a modernised traditional serif font, simple colour palette with warm accents and a range of fun and joyful elements.